Storm Surge’s STORY

Storm Surge’s brand idenitity was designed to counteract the intimidation of starting a new hobby with its colorful and inviting feel. More than just a logo, this brand identity was imagined as a way to share the love of story telling and quilting in an easy to learn subscription box for both the experienced and novice quilter.

I was hired by Katherine, Storm Surge’s CEO, to lead the design and creative concept for her branding. She pictured a playful and colorful brand that was warm and inviting for a wide range of ages. This brought on the creation of a mascot, an astronaut, to pay homage to Katherine’s Virginia Beach roots where her company - and NASA - both are based.

The branding and package design will both be used for the official launch of Storm Surge’s subscription service in the fall of 2025.

Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Media: Print