Secret Society’s STORY

Secret Society’s Spring 2024 lookbook captures the elegance and grace of office fashions with the timeless beauty of spring accents.

From start to finish, I oversaw this project in both a design and creative direction capacity. Begining with narrowing down a fictional fashion brand a mood board of outfits, Secret Society was created to fill the void of fashionable and appropriate work and business attire for Gen Z’s entering the workforce. Next, I worked alongside my creative team to source and select models and style their outfits, hair, and makeup.

Our models traveled with us to the Met Cloisters for our full-day photoshoot where I posed and photographed them according to my mock lookbook and shot list. From there, I developed, edited, and photoshopped raw images - working with each model to find a balance of what they were comfortable with retouching.

I then brought all the images into Adobe InDesign to layout alongside copy. Once the design was finalized, I printed the spreads and hand-assembled each signature, perfect binding them together and adhering to a custom leather-bound hardcover.

Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Media: Print